May 4, 2009, - 2:47 pm
Can New Star “PacMan” Manny Pacquiao Save Boxing? Don’t Bet on It
By Debbie Schlussel
The annual running of the Kentucky Derby and the collapse of the Dallas Cowboys training bubble weren’t the only big sports stories over the weekend.
The other big deal was boxer Manny Pacquiao’s demolition of the then mostly undefeated Ricky Hatton in Vegas.
While boxing is not my favorite sport, I do follow it somewhat. And I love a good boxing movie. No matter how bad the plot is, a good fight is always fun to watch. But–this is not news or any revelation–boxing is a dying proposition. And not just in the ring. Boxing is not what it once was, and it’s becoming less and less popular. Only Mixed Martial Arts and Ultimate Fighting style boxing is growing, especially in the valued younger male demographic.
The boxing world is trying to use diminutive Filipino Pacquiao’s five-minute 59-second three-time knockdown (including a TKO) to hype up the sport. But it won’t work. While Pacquiao’s incredible tour-de-force in such a tiny body is something, he’s part of what proves my theory.
My theory is that sports in which foreigner dominate simply aren’t as popular. Look at hockey. Its major stars are Canadian and European. It’s just not as popular. Yes, Major League Baseball has foreigners and so does, to some extent, the NBA. But their biggest stars–the favorites–are usually the American players. Vlade Divac and Hakeem Olajuwon were never as popular as players like Shaquille O’Neal, Kobe Bryant, Lebron James, and Larry Bird.
Some people claim that the reason boxing isn’t as big is that the champion fighters have been Black and that White audiences are not into Black fighters. But that can’t be true. Otherwise, how can you explain the appeal of the largely Black NBA and NFL to majority White audiences?
In my view, it’s the foreign factor that’s one of the many reasons boxing isn’t as popular as it once was. It’s not just the violence or that family-friendly major league sports eclipsed boxing years ago.
It’s that, in recent times, the bigger stars of boxing have been foreigners. People like Pacquiao, Lennox Lewis, Andrew Golota, Donovan “Razor” Ruddock. And the American stars of recent decades were nutcases like Mike Tyson or people with other problems like Evander Holyfield and his gazillion kids. (Am looking forward to reviewing the “Tyson” documentary, shortly.)
And this guy, Pacquiao, for all the hype over his incredible boxing win this weekend, is not going to bring fans back to boxing.
It’s gonna take a lot more than that.
Yes, Manny “Pacman” Pacquiao is the star of the moment in boxing. But he’s a big fish in an ever shrinking puddle.
Debbie, you’re right. And that stupid game soccer which is played in third-world countries and whose fans are thugs had better not gain a foothold here in the USA. Calling it “futbol” will not make it worth watching. Come to think of it, soccer’s like the WNBA. No thank you.
lexi on May 4, 2009 at 4:17 pm