September 8, 2011, - 3:03 pm
Wholesome Hockey?: 1st Official NHL Tattoo & Body Piercing Shop Opens
We know that the wholesome image major sports leagues and their marketing execs pimp on us is just that–an image and not reality. As a recovering former sports agent, I know first-hand what isn’t exactly news: most pro athletes in the major leagues are spoiled cretins and scumbags. And, yes, that includes the National Hockey League (NHL) players (though it, arguably, has a lower per capita level of scumbaggery than the NFL and NBA).
Get Nasty With the NHL . . .
But, now, the NHL has thrown all pretense to the wind, as the New York Islanders have pro hockey’s first official tattoo shop, and they couldn’t have done it without NHL approval. Mommy, Mommy, I want a tattoo of the Hanson Brothers with skulls and bones on my pelvis. I can just see it now: teen girls getting “No Defensemen or Goalies Here” tramp stamps on their lower backs. Maybe an official Islanders “He Shoots, He Scores” tattoo on the lower front torso would get the message across.
It’s an especially disgusting development because the NHL markets itself as family-centric, wholesome entertainment for kids. But the owner of the new tattoo place knows what I know–that it’s a victory for the tattoo industry. And not a good influence on kids.
The New York Islanders announced today the addition of Tattoo Lou’s to their sponsor group.
“Our team is thrilled to bring another Long Island institution to the Coliseum, especially one from such a unique industry,” said Justin Johnson, Senior Vice President of Corporate Partnerships & Marketing for the Islanders.
Tattoo Lou’s has become the official tattoo shop of the New York Islanders Hockey Club marking the first time a professional sports franchise has ever designated an official tattoo shop. . . .
Tattoo Lou’s will set up a tattooing station on the Nassau Coliseum concourse at each of the team’s 10 home games. Two tattoo artists and one professional body piercer will be present to help fans achieve the art they want. The tattoos will average about $60, but can range from $160-$300. Tattoo Lou’s will also sell Islanders-centric body jewelry and tattoo-inspired Islanders t-shirts and sweatshirts.
Additionally, Tattoo Lou’s will create an Islanders-inspired mural on the concourse, using the team’s logo and tattoo artwork.
More:
Would you get a tattoo or piercing at a hockey game? The fans in Long Island, N.Y. will get their chance with the NHL’s New York Islanders naming their first “official” tattoo shop.
Tattoo Lou’s will set up a tattoo/body piercing station at 10 Islanders home games at the Nassau Coliseum during the 2011-2012 season. The Islanders claim they’re the first pro franchise to designate an official tattoo shop. The mini-shop, in the form of a penalty box, will also sell body-centric Islanders souvenirs and tattoo-inspired T-shirts.
“This is another victory for the tattoo industry,” said Tattoo Lou’s president Lou Rubino. “For a long time, tattoos were frowned upon, but now, we’ve become more and more mainstream.”
And this is a good thing because . . . ?
What’s next–the first official NHL Hustler store? Why not a whole chain of NHL head shops, where you can buy official NHL “blue line” bongs. If official NHL tattoo and piercing shops are okay, why not hockey stick sex toys on sale at NHL arenas? It’s a slope more slippery than Zamboni-smoothed ice. And tattoos are the gateway drug.
That’s disgusting, Debbie. You hit the nail on the head in exposing this hypocrisy. I imagine that milquetoast conformist apologists will argue that tattoos have become so “mainstream” that they somehow fit in with the “family-centric” bullsh#t that pro sports is purporting to be worried about and represent. Of course, when drunken fans and minors start coming home with regretful tattoos, then the true impact of this endeavor will truly be felt, at least on an individual level. I regret every tattoo I ever got in my life and spend a considerable amount of stress and time thinking of ways to dissuade my children from getting tattoos when they are of age. Crap like this is annoying and bespeaks of the moral decay of our culture.
DS_ROCKS! on September 8, 2011 at 3:21 pm