March 5, 2008, - 2:57 pm
Slurpuccino . . . at a 7-Eleven Near You
By Debbie Schlussel
My favorite (now Japanese-owned) American retailer, 7-Eleven, has a new drink mixing a slurpee with capuccino, the Slurpuccino. It’s low fat, milk-free, and relatively low in caffeine:
The Cafe Latte-flavored Slurpuccino is not a milk-based product, but is caffeinated, fat-free and has only 61 calories per 8-ounce serving, unlike most frozen cappuccinos on the market. Prices are similar to any other Slurpee drink, which range from 99 cents for a 12-ounce cup to $1.69 for 40 ounces. . . .
Developed for 7-Eleven® stores by The Coca-Cola Company, the Slurpuccino drink is a new beverage platform with Cafe Latte as the version offered. The coffee- and caramel-flavored frozen drink targets young adults ages 18-34, both male and female. More than 75 percent of Slurpee drinkers are under the age of 34.
Slurpuccino also provides a “better-for-you” alternative for coffee-lovers who want to monitor calories, fat or caffeine in their diets. Compared to some other retailers’ frozen cappuccino drinks, 7-Eleven‚Äôs coffee-flavored Slurpee beverage has approximately one-third the calories, half the sugar and no fat grams. Adding a whipped topping can raise fat content by 20 grams. Compared to a cup of coffee, which contains between 100 and 175 milligrams of caffeine, an 8-ounce Slurpuccino has only 5 mg. . . .
The new drink is expected to be offered in a hazelnut-cappuccino flavor this fall.
I can’t wait to try it.
Tags: beverage, beverage platform, Cafe Latte, cent, Debbie Schlussel My, The Coca-Cola Company, USD
I just ran down to 7-11 prepared to love it, and it’s not that good. It has a funny ‘this is artificial’ flavor and has a sticky sickly oversweetness.
Sorry, I’ll stick to my Senseo. Brew one pod (strong if your machine has the strength option). pour over ice. Add chocolate syrup (Dark is the best) and skim milk. Stir. Mmmmmmmmmm….
dm60462 on March 5, 2008 at 4:32 pm