September 24, 2007, - 11:40 am
“Motherpucker”: Target’s Shameless Frederick’s of Hollywood Moment
By
We all know Target as the hip purveyor of cheap haute couture and trendy fashions for less. We also know it as a convenient center, where you can buy fashionable home decor at low prices, along with soda, detergent, and other household needs. (And in my case, I know Target as the retailing giant –a place that won’t let Salvation Army ring its bells at holiday time, , continues to manufacture Mossimo andclothing in the anti-Semitic United Arab Emirates, and the terrorist-state Syria.)
But now Target is venturing into depths that would make even Frederick’s of Hollywood blush. You don’t have to be a prude to raise your eyebrows at part of Target’s new skincare and cosmetics line, “Hope & Glory.” It’s a line produced in London, England, for which Target is now the exclusive U.S. seller. Marketed to and targeted at your daughter, it’s lip gloss product is called “Sexy MOTHERPUCKER.” Is it just me? Or is that play on a four-letter-worded phrase just plain wrong at a store that markets itself as a place for family shopping?
We all know about the coarsening of our society and the porn culture that now hits us everywhere. That’s no secret, and it’s actually an old story. But even amidst that jaded backdrop, I don’t think you want your daughter saying, “I want to buy Sexy MOTHERPUCKER lip gloss,” let alone let her wear it (at $10-$25 a pop). Oh, and by the way, the packaging screams, “size matters!” Want your young daughter talking about “motherpuckers” and “size matters”? Didn’t think so.
Everyone wants their kids to have some semblance of a childhood, as much as pop culture tries to take it away. Shame on Target for joining the crowd of those trying to hustle it away. Speaking of hustling, this stuff belongs in the Hustler Cafe on Hollywood’s Sunset Strip, not at your local neighborhood Target.
There’s hip . . . and there’s sleazy. Too bad the execs at Target don’t know the diff.
Nothing sexy about “Sexy MOTHERPUCKER.”
Tags: Debbie Schlussel We, Hustler Cafe, lip gloss product, London, Salvation Army, Sexy MOTHERPUCKER, Syria, United Arab Emirates, United Kingdom, United States, USD
As a mother of a 10 y-o girl I absolutely disagree with Target using the “Mother Pucker” campaign for selling any product. The trends of clothing and beauty products are targeted more and more towards the younger crowd. And we wonder why the pedophiles are attacking our innocent girls.
Maybe the Target Execs should take a step back and re-think their choice of words when coming up with names of their products.
And who wants their 10 y-o talking about how sexy her lips look anyway.
SHAME ON TARGET!!
~~Mom in Michigan~~
GSharp on September 24, 2007 at 12:15 pm